This site was one of the first few of hundreds built for Shopgenie. I really enjoyed designing this one, just as much as I enjoyed developing it. The owner wanted a modern design that used the orange from their logo throughout. Despite this being one of the first few I was really happy with how it came out. I built a few automations for this one including a review count automation that utilized the Google Places API and a copyright date automation. Overall I'm just incredibly happy with how it turned out and the client was as well, which is why over 2 years later they haven't requested any major design changes. Not to mention just like all my sites it scores 90+ in every category for PageSpeed Insights and 92+ for site health on SEMrush.
View it here.
Building this automation was a fun and challenging experience. The goal was to take our refined prompt I created for generating blog posts and to automate the blog post creation process via the Duda API, the only issue is, they didn't have all the endpoints we needed. So I first iterated on the prompt until it was able to be used via the OpenAI API with an automation successfully and then linked a database of all our websites that were currently live. This got us to the point where we could automatically create all the posts for each site, but the next step was to build a UI automation with Playwright that allowed us to actually publish the posts after being created. I initially tried deploying it on Heroku, but since we were using a headless browser for the UI automation, I ended up having to deploy it on AWS instead. While it was a roller coaster of a project it was fun to discover solutions to such unique problems.
Thank you for reaching out!!
I'll get back to you as soon as possible.
Whatever your needs, I've got you covered.
© 2025 Darien Brimhall. All Rights Reserved.